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OpSec Security Announces BrandSecure Solutions for Integrated Anti-Counterfeiting and Online Brand Protection
OpSec Security, Inc., global leader in anti-counterfeiting and brand protection, today announced BrandSecure™ Solutions, the world’s only comprehensive suite of technologies and services for integrated physical product security and online brand protection. OpSec’s BrandSecure Solutions are used to secure global brands against counterfeiting, gray market diversion, digital piracy, intellectual property infringements, and brand abuse.
I LOVE NEW YORK Takes Steps To Recapture Iconic Brand And Increase Revenue
OpSec Security and CMG Worldwide Selected to Launch Authentication Program
I LOVE NEW YORK, one of the world’s most iconic brands, has launched a new authentication program to protect its brand and legitimate brand licensees from the onslaught of unlicensed and counterfeit I LOVE NEW YORK products in the marketplace. The protection program consists of accompanying officially licensed products with new hologram hang tags and labels, which serve as marks of integrity and control counterfeiting. OpSec Security, Inc., a global leader in anti-counterfeiting and brand protection solutions, and CMG Worldwide, a premier licensing company representing celebrity legends and prized brands, is partnering with I LOVE NEW YORK in the authentication program.
OpSec Security Warns Consumers and Brand Owners of Social Commerce Scams
Are you thinking of buying a gift from the Facebook Marketplace or Shop-It widget from your social network user profile? A recent study released by OpSec Security, a global brand protection service provider, uncovers social networking sites as a new marketplace for uncontrolled sale, promotion and distribution of branded goods and their look-alike fakes.
Growth of Social Networks
Social network sites have grown by 25% worldwide over the last year, with Facebook alone growing by 153%. Many businesses have embraced the opportunity to cash in on the heavy user traffic that sites like Facebook, MySpace, Bebo and Hi5 attract on a daily basis.
OpSec Security Chief Technology Officer Dean Hill to Speak at AAFA Knock It Off! Brands & the Counterfeiting Quandary Workshop
OpSec Security to Exhibit at IPQC’s 2nd Annual Brand Protection Conference
“In today’s economic climate, companies face pressure to quantify ROI and deliver results from their brand protection efforts. We support the IQPC’s theme on ‘Cost Reduction, Results & ROI’. OpSec’s focus is to partner with brand owners to assess their risks and develop a cost-effective strategy to protect their brands in both the physical and online environments,” said Jeffrey Unger, President, Brand Protection, OpSec Security.
MLB Properties Unveils New State-of-the-Art Hologram to Fight Counterfeiters
Major League Baseball Properties (MLBP) today revealed innovative changes to the holographic devices featured on all its licensed products. The new hologram introduces various overt and covert elements that are designed to make it easier for both consumers and law enforcement to distinguish between licensed and bogus goods. The new hologram, created by OpSec Security, Inc., will appear for the first time on 2008 MLB postseason licensed products.
Collegiate Licensed Properties Association Chooses OpSec Security to Implement First Collegiate Online Brand Protection Program
OpSec Security Study Advises Buyer Beware: Counterfeits Lurk Among Online Discounts
BOSTON, MA, August 28, 2008 -- Research by OpSec Security, a global brand protection and anti-counterfeiting company, found that on average, online auction sites were discounting popular back-to-school items at approximately twice the rate of discounts offered by authorized online retailers. Deeply discounted pricing for new, back-to-school items is sign that counterfeiters are lurking.
OpSec Security Acquires P4M GmbH
Acquisition Extends OpSec's Online Capabilities to Deliver the Industry's Most Comprehensive Integrated Online and Physical Brand Protection Solutions
Boston, MA – OpSec Security, Inc. (“OpSec”), a division of OpSec Security Group plc (London AIM: OSG), today announced the acquisition of P4M GmbH, a Munich, Germany-based provider of services for the protection and management of products, brands, and channels on the Internet.
OpSec Selects Melbourne IT as Strategic Partner to Deliver One-Stop Portal for Online Brand Protection and Domain Management
Boston, MA – OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection solutions, today announced a strategic partnership with Melbourne IT, an industry leader in domain names and online services. As part of the agreement, OpSec now offers domain name management within its GenuNet® internet monitoring tool for a fully integrated approach to online brand protection.


